Role | Adobe Analytics PM |
Mandatory Skills | • Full responsibility for web analytics needs across analytics platforms • Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites • Ensure data integrity & documentation of tracking standards • Troubleshoot and debug analytics implementation • Work across both marketing and development to support both teams with analytics tracking • Engage with projects to ensure the analytics solutions meets business requirements • Deliver clear and actionable recommendations to improve and optimize the customer experience • Generate reports and providing insights and recommendations based on data • Provide guidance to develop tagging framework and provide QA support • Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements • Manage the implementation and tracking of digital marketing initiatives both current and future. • Coordinate internal resources and third parties/vendors for the flawless execution of projects • Ensure that all projects are delivered on-time, within scope and within budget • Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility • Develop detailed project plans to monitor and track progress • Manage changes to the project scope and project schedule • Measure project performance using appropriate tools and techniques • Manage the relationship with the client and all stakeholders • Meet with clients to take requirements, refine them and clarify when needed • Delegate project tasks based on individual strengths, skill sets and experience levels • Track project performance, specifically to analyze the successful completion of short and long-term goals • Develop comprehensive project plans to be shared with clients as well as other staff members • Use and continually develop leadership skills • Perform other related duties as assigned • Develop and maintain project related documents and other artifacts |
Mandatory Technical Skills | • Subject matter expert with total experience of 8+ years with minimum 4 years using Adobe Analytics Suite • Experience working with Adobe Launch and Adobe Target is strongly preferred • Proven working experience in project management • Experience of Agile and DevOps method of delivering projects and maintaining product lifecycle • Experience on technical architecture/framework of analytical ecosystem(s) • Experience in designing solutions and writing technical documentation for a medium/large scale commercial website • Strong working knowledge of Microsoft Office • Professional Scrum Master (PSM) / Certified Scrum Master (CSM) certification is a plus • Bachelor's Degree in appropriate field of study or equivalent work experience • Knowledge on PowerBI, SQL and Advanced Excel will be an added plus |