Role | In-Product Marketing Specialist |
Technical/Functional Skills | • 3+ years of extensive hands on experience in Email marketing or content marketing tools such as Salesforce Marketing Cloud, Adobe Campaign etc. • Intermediate to advanced SQL skills and ability to query multiple data sources for debugging and troubleshooting. • Ability to deal well with ambiguous/undefined problems; ability to think abstractly. • Familiarity with project management tracking tools like ADO, Jira, etc. • Availability for urgent pull/push campaigns off regular business hours • Ability to multi-task and stakeholder management to thrive dynamic business environment. • Experience working across multiple agencies and teams. • Extremely detail-oriented approach with strong analytical skills • Strong QA skills • Ownership of projects and actions • Extensive understanding of display, and Web Marketing Business practices • Knowledge of end-to-end Campaign Management processes • Excellent technical & analytical skills with strong business acumen • Previous experience working with Microsoft will be an added advantage. Passion to drive improvement in the overall customer experience. |
Roles & Responsibilities | • Design and build content using a content editing tool. • Work with multiple content and creatives for campaigns • Retrieve and analyze data using SQL, Excel, Power BI and other data management systems. • Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle and improve processes across platforms. • Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes. • Track ongoing progress of projects and deliver timely updates to clients. • Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively • Be knowledgeable on email best practices, technologies, and trends. Ensure emails follow CAN-SPAM best practices and GDPR compliance. • Monitor internal testing results and industry best practices. Integrate learning to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing • Monitor daily email campaign deliverability, ensuring high inbox success rate for all email campaigns • Leverage Campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing of emails and landing pages, personalization, and segmentation |